This story has been around since the beginning of the week, but as usual, I'm just catching onto it now (blame the Mrs.: she went back to California for two weeks and left me to take care of the dog by myself): Jim Sullivan over at Suldog has started a campaign called Thanksgiving Comes First to try to get people to pay a little more attention to the holiday, but more importantly, to try to nudge retailers into dialing back the Xmas frenzy until the turkey celebration is over.
Jim shares some memories of the season from when he was growing up; he's a few years older than me, but my own memories more or less align with his. Beyond mere nostalgia, the Christmas season was more special 40 or so years ago precisely because it wasn't so prolonged. Each holiday received the attention it deserved, and there were actually times during the year when stores weren't pushing any sort of holiday merchandise. Not so today: walk into any CVS the day after a holiday like Easter or Halloween, and they're already in the process of putting out the crap associated with whichever holiday comes next on the calendar, even if it isn't for another two months.
This is a noble effort, and I applaud it. I can't go as far as he does and say I'm never going to shop at Target again because, well, that's just crazy talk. Honestly, I depend on them for far too much of the stuff I need for my daily existence to stop shopping there. Macy's, yeah, I could pretty much get by without them at this point, and they suck now anyway.
What I like about Thanksgiving: the food, obviously. Spending time with my family (yes, I mean it). The fact that they are only 50 miles away so I don't have to deal with the insanity of air travel during the holiday period. The pies from Community Servings that help feed sick people in the Boston area who can't care for themselves. And we have some of our own traditions: we start the meal with Italian wedding soup, mostly because my mom likes it. She always makes sweet potatoes, even though she's the only person who likes them. And we always have a group rest period between dinner and dessert, when we go watch football in the family room (this year we'll get to watch the Cowboys beat up on the Jets) and doze off for a while.
A couple of days ago, while walking the dog, I came across a house in the neighborhood with one of those large, inflatable lawn decorations. (It is Medford, after all.) Plenty of houses around here had pumpkins and such for Halloween, and plenty of people put up Santas and what-not for Christmas. But this house had a turkey. At first I laughed, but then I thought, here's someone who is giving the holiday its due, which seems to be in keeping with the spirit of the message Jim is trying to spread. So take a moment to enjoy Thanksgiving for what it is. Don't rush Christmas, because it's already here and gone too quickly.
ADDENDUM: At least one retailer agrees with this assessment. I just found this on The Consumerist blog: "Nordstrom Opposes Christmas Creep." Nordstrom is waiting until Friday, the day after Thanksgiving, to deploy Christmas decorations in their stores. I don't know if I'd call it a Christmas miracle, but it's a refreshing whiff of sanity in the holiday maelstrom.
Thank you! I just got back from my Thanksgiving vacation, so am catching up on my reading.
ReplyDeleteThe bit about Nordstrom's is encouraging. I was thinking about our "campaign" while on vacation, and I thought that encouraging retailers, via a promise to shop them if they promised not to advertise before Thanksgiving, would be a good way to get things rolling. Rest assured, Nordstrom's will get some of MY business.
Thanks, Jim. On hearing about their policy, one of my friends said the same thing. I like the idea of pledging to support retailers that are willing to demonstrate the appropriate respect for each holiday. Plus, Nordstrom is a highly customer-focused company and I have always received excellent service there.
ReplyDelete