Paleolithic Packaging

We went on one of our periodic sojourns to Costco last night, this time for food items, but I spent a little time wandering around and looking at some of the other stuff. I was idly browsing the aisle of books, DVDs, and CDs, when I came upon a CD encased in something I believed was extinct: a longbox.

That's right. Those of you born before the dawn of MTV will probably remember that CDs used to come packaged inside a shrink-wrapped cardboard sleeve about six inches wide by twelve inches tall. This was originally conceived as a way for what used to be called "record stores" to stock those newfangled CDs in their existing racks, which were originally intended to display LP records, as well as a theft deterrent.

[The Mrs. found another CD nearby that was not packaged in a longbox. It was a Journey CD. You can go ahead and insert your own joke here--I'm on deadline, and it pretty much writes itself anyway.]

Longboxes were phased out in the early 1990s, in response to increasing pressure from environmental groups regarding the wastefulness of the excess packaging. So why is Costco still using them? That's an excellent question. Why are their bundle packs of things like toothbrushes or deodorant packaged in swaths of cardboard and hard plastic? Why does a pair of discounted movie tickets need to be sealed in a sheet of plastic a foot wide?

I know that the answer is mostly to keep people from walking out with the stuff, but Costco is a fairly progressive company in general (one of the reasons I choose to spend my money there), and it seems like they could devote some resources to devising some more eco-friendly packaging options. For example, things like the movie passes and gift certificates could be sold at the customer service desk, where they could be kept in a locked cabinet or case.

I'm not necessarily singling out the warehouse clubs--some of their econo-size packaging is actually less wasteful than buying multiple smaller size packages of the same item--but they do seem to be particular offenders with certain products. I don't regularly frequent BJ's or Sam's, so I don't have any comparative evidence. Anyone?