On Sunday I accompanied friends on a visit to the Enchanted Village, newly installed at Jordan's Furniture in Avon. This was largely for the benefit of a six-year-old boy whose mother is trying to instill and foster a sense of wonder and joy regarding the holiday season that is centered on more than just toys and goodies.
The Village is a throwback, a reminder of a simpler time in many ways. It was commissioned by the late Boston department store Jordan Marsh (no connection, and the source of many radio-ad jokes over the years) and was first displayed in 1958 (the link above has a somewhat more detailed history). For a lot of people of a certain age who grew up in this area (including the boy's mother), a visit to the Village was an annual tradition. I am of the right age, and I grew up in Rhode Island, which is not that far away, but I come from a family (and a state with a cultural quirk) that did not like to go far out of its way if it could be avoided, so I never experienced it.
After Macy's bought Jordan Marsh in the late 1990s, the city of Boston bought the Village, but after a few years they could no longer afford to display and operate it. Jordan's bought it at auction and restored it, and is displaying it in an effort to revive a local holiday tradition, so parents can share their memories with their own children.
So what was I doing there? I'm not a parent, and I don't even like kids all that much. Why would I stand in line for 90 minutes (!) to look at a bunch of mechanically "animated" figures in scenes that look like Norman Rockwell paintings and would have been considered quaint when first shown over 50 years ago? Curiosity, mostly. Obviously, people have fond memories of the Enchanted Village and feel a strong connection to it, and even if I missed out on the experience when I was young, I can still appreciate its spirit. I don't think I need to go back and see it again, but now I can say I've seen it.
Of course, the Village was also a marketing tool for Jordan Marsh, just as it is for Jordan's Furniture today. Even so, people who experienced the Village as children identify with it on that level, just as we all identify with other seasonal traditions that have nothing to do with gifts. I enjoy giving and receiving gifts as much as anyone, but it's important to remember that this time of year is about much more than that.
In my own family, decorating the house inside and out was a ritual nearly on the level of going to church. It's what people mean when they refer to the "spirit of the season." It's that feeling I get when, heading home from work in the dark of December, I get off the bus and I can see decorated houses lit up all the way down my street. We want to share that warmth with others.
[So, since it's December first, is it okay for me to plug in the holiday lights I have strung on my cubicle?]
This weekend, we're going to New York (yes, again) with the same friends. We're going to take the boy to see the tree at Rockefeller Center (something I've never done, so I'm looking forward to it), and we're going to walk along Fifth Avenue and look at the holiday displays in the store windows, and all the lights and decorations, and we're going to love it. Except maybe the Mrs.--she's kind of a Scrooge where the holidays are concerned. But we're working on her.
01 December 2009
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