Cars keep appearing for me to feature in this series. Sometimes I catch a glimpse of a car in passing and make my way back, hoping it's still there. So far I've had about 50% success in those situations. A couple of months ago we were driving down Mystic Avenue in Medford and I spotted something old and beige sitting in an empty lot. A month or so later we were in the same area and the car was still there, so the Mrs. kindly turned around and went back so I could get these pictures.
During this period AMC made respectable efforts to market cars that matched other companies' offerings. For 1968 the Javelin was introduced as a competitor to the Mustang, Camaro/Firebird, and Barracuda. For 1970 they fielded the Hornet, an attractive compact alternative to the Dodge Dart/Plymouth Valiant, Chevrolet Nova, and Ford's new Maverick. Later that year, a shortened variant of the Hornet became the infamous Gremlin.
The Matador began as the AMC Rebel, which replaced the Rambler Classic for 1967. It was a very attractive car, but for 1970 the Rebel got a questionable restyle that, at least in the case of the four-door sedan, looked like the back half of a different car had been grafted to a Rebel's front half. (Compare it to this brochure pic of a '68 Rebel and you'll see what I mean.) For reasons I don't understand, the station wagons retained the rear doors that had also been used on the '67-'69 Rebel sedans, and thus ended up remaining the best-looking Matador model for the rest of its production run. (Here's a '74 Matador wagon to illustrate my point.)
AMC had almost as many lives as a cat, but there was no happy ending, except for Jeep, which AMC had purchased in 1970. Chrysler Corporation, a company that also knew a few things about second and third acts, purchased all of AMC's stock in 1987 for the bargain-basement price of $1.5 billion, mainly to obtain the Jeep brand and products, which worked out pretty well for Chrysler.