06 June 2008

No Cameras Allowed

Our friend Sunny got us a pass to see the preview screening of the new Adam Sandler comedy You Don't Mess with the Zohan. The showing was last night at the big multiplex across from Boston Common. The movie started at 7, so the Mrs. and I agreed to meet in front of the theater. I arrived around 6:10, and she arrived about ten minutes later.

We went inside and upstairs to where the line had formed. The staff was already letting people into the theater, so we didn't have to wait too long, but it did seem that the line was moving rather slowly. As we got closer, we heard a voice saying, "Please have your cellphones out and turned off." The Mrs. thought they were just going to check our phones to see that they were in fact turned off, but I realized that they were collecting everyone's phones in an attempt to prevent illegal copying of the movie.

I haven't been to a preview screening in a long time; I think the last one we went to was the first Harold & Kumar movie back in 2004, and things have changed a lot since then. Not only do most people now have a cellphone with a camera, but many of those cameras can record video, and there are other types of video cameras that are small enough to be easily concealed.

The guy behind us in line grumbled to his companion, "What's the big deal? The movie's going to be out tomorrow." But with the right equipment and a fast internet connection, a pirated copy of the movie could be online an hour or so after the screening ended, or copied onto DVDs a couple of hours later, so to the movie studios, the potential lost revenue is kind of a big deal. (I'm not necessarily defending the studios' general business practices, but I do think they have the right to protect their copyrighted material.)

We surrendered our phones and were given tickets that matched up with numbered brown paper bags arranged on tables. We went into the theater and discovered that the upper section, with the more viewer-friendly stadium seating, was already filled. There was no place in that whole section with two adjacent available seats. The first two rows were empty but reserved, presumably for reviewers and assorted "VIPs." That was a total of about 50 seats, and I couldn't help but wonder if it was really necessary to hold aside so many seats at such an event.

The five rows in the forward section of the theater were nearly empty, because most people understandably don't like to sit so close to the screen. Given the choice of sitting there or not seeing the movie, I was content to sit close, but the Mrs. wasn't. I took a spot in the last row of the front section, and I thought at least she would sit down with me to see if the viewing position was tolerable, but she was already somewhat irritated by the whole scenario, so she left. I felt badly about it, but it was her choice.

And the movie? Good, not great. Could have been a little tighter and thus a little shorter, and the last 20 minutes were kind of a limp across the finish line, but the basic conceit--Sandler as an Israeli superspy who is tired of war and violence and just wants to be a hair stylist--works, and there are quite a few good laughs and funny bits. And since it is an Adam Sandler movie, of course it has the general air of pervasive raunchiness for which he's known, so if you like that sort of thing, you'll probably have a good time.

2 comments:

Unknown said...

No cameras allowed? And did they stripsearch people, just to make sure everyone gave theirs up? Will this become common practice for every movie we see? Yeah, it's an endless cycle -- this is why people buy pirated movies.

I ended up not going, because I didn't want to hunt for parking, and the BF doesn't like the zoo-y feeling of a screening. Too much competition for seating. Yeah, we're crotchety suburban old people who do have access to those pirate dvds, but I'm not a fan of buying a dvd that features audience participation.

Some Assembly Required said...

And I forgot to mention that the theater staff also went over us with those hand-held electric wand things. I guess they were scanning for metallic objects hidden under clothing.