Orthographically Yours

Dear Simon & Schuster,

I saw the very pretty full-page color advertisement for Chasing Darkness, Robert Crais's new Elvis Cole thriller, that you placed in today's New York Times. Good stuff. Usually I just skip over these things (last week I think there was one for James Patterson's new book, but who reads his books anyway?), but this caught my eye. I have to confess that I have not managed to get around to reading the Elvis Cole series, but I know that the books have generally received good reviews, and I do enjoy a good mystery, so I'm sure I'll get to them someday.

I hate to nitpick, but there is something I feel I have to bring to your attention. The ad copy makes reference to "a series of grizzly deaths." Really? How terrible. How many grizzlies died? Oh wait, did you mean "a series of grisly deaths"? Yeah, because that's something kind of different. Somebody over there in marketing screwed up big-time, huh? Damn that spell checker in Word. It's smart enough to know if you've spelled a word correctly, but not smart enough to know which correct spelling is the right one for a given sentence.

And none of those bright, shiny employees of yours caught the error, eh? Embarrassing. You do have people who proofread these things, right? I work in publishing, so I know how it is. Stuff needs to be right before it goes to the printer, or you can end up looking pretty stupid. I know a couple of people who are good at this sort of thing that are looking for work, so if you need some help in that area, just let me know. Have a nice day.

Your intrepid blogger,
Some Assembly Required