Watch Wednesday (9/2/09)

I've decided a couple of things about this feature: first, every other Wednesday will be Watch Wednesday. It has kind of shaken out that way on its own, and I think it works better when spaced out as such--I don't want to overdo it. Also, I'm going to attempt to alternate between older watches and contemporary ones, so that means this edition's watch is vintage.

This watch is a Caravelle, which was a low-priced sibling line that Bulova introduced at the beginning of the 1960s to better compete with Timex, which was making serious inroads in the market with its low-priced models. Based on some period advertisements I've seen, a Timex or Caravelle sold for around $10 to $15, which at the time wasn't cheap, but was a lot less than typical Bulova prices of the period. Bulova hoped that the halo effect of its prestigious status in the marketplace would rub off on Caravelle, making it more appealing to consumers than Timex's somewhat more hunble image.

This watch is from 1969, and by then there was some cross-pollination going on: the Caravelle line had expanded to include self-winding models to keep up with Timex, and since Bulova was already making some excellent automatic movements, they started showing up in certain higher-end Caravelle models like this one.

Compared to some other Bulova products, this is a pretty rare model; I've seen maybe half a dozen of them for sale in ten years of collecting. It took me a long time to get hold of one--I was outbid on the first couple I encountered on eBay. Eventually I was able to buy one relatively cheaply because it was not working and was in very rough condition. A while later I came across another non-working example that was much nicer cosmetically, and I bought that one too.

A couple of months back, after they'd sat in a box for maybe three years, I decided it was time to talk to a watch repair person and get one clean, working watch out of them. It was also fitted with a new crystal, as neither one was any good. Now that I have one in working condition, it has quickly become one of my favorite watches. I like the juxtaposition of the black and white elements in the design: the days of the week on white background, the date numerals reversed, and how that is echoed on the half-and-half inner bezel.

The rotating outer bezel is also a cool touch. (The lettering looks yellow in the picture, but it's actually a very interesting metallic-looking gold-orange.) Set your corresponding time zone next to the 12 at the top of the inner bezel, and you can see at at glance that it's three hours earlier in the Pacific time zone, or five hours later in London, or something like that. It's a throwback to a time when dealing with someone several time zones away was still not an everyday thing. The little triangle says "GMT" inside it, and on the opposite side it says "DATE LINE." (They were probably hoping pilots would buy this.)

It takes an odd size strap--literally, it's 19 millimeters wide. 18 was kind of the standard at the time, though certain Rolex models did (and still do) take 19 straps. Maybe this was a conscious attempt on Bulova's part to imbue the watch with some perceived glamour, but it was probably a pain when it came time to replace it. I was able to find a very nice strap without too much trouble.

One other thing about this watch that's potentially frustrating: most modern watches that display the day and/or date have a "quickset" feature that allows you to adjust them easily when the month has less than 31 days, or when you haven't worn the watch for a while and you want to reset the day and date without having to keep turning the crown to get to the correct day. This watch doesn't have such a feature, and come the end of this month, I don't know how to get the date to advance without changing the day of the week. Should be interesting...